Whether it's razors, dry cleaning or toys, women still pay more for those gender-specific items than men, studies show. As Women's History Month draws to a close, gender-based pricing remains a stubborn issue that is yet to be solved, right along with equal pay for equal work. What do men get that women don't? Here are a few things. The Pink Tax, so named because of the color of products directly marketed to girls and women, refers to the price difference for female-specific products compared with the gender-neutral goods or those marketed to men. And even though the issue has been around for decades, it is still profound.
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The Problem With The Pink Tax : Planet Money : NPR
Political movements all over the United States are standing up for women, stating that they demand equal rights for all sexes. The pink tax refers to the extra amount that most women have to pay when purchasing goods and services. A great example of the pink tax is when you take your car in for a service. Therefore, they take it upon themselves to load your invoice with additional charges of parts and labor. There are plenty of other examples where you might be paying the pink tax and not even be aware of it. Dry cleaning services, personal care products, and car sales are all examples of other areas where you might be paying this unfair toll. It might sound silly that there are retailers and service providers out there that are offering price tiers for men and women, but they do exist.
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TAGS: Pink tax case study solution, demographic segmentation, market segmentation, price discrimination, gender discrimination, marketing ethics, pricing. African American studies. Employee Relations. Environmental Science.
This piece originally appeared on Femsplain. Femsplain is a community for everyone, powered by personal stories from anyone female-identified. It has been given minor edits before re-posting. Like any woman, I load up my basket and head to the cash registers, where I get an unpleasant reminder of the downside of all that pink: the price tag. There are hundreds, if not thousands of products which are marketed down gender lines , and as a result, overpriced.